Meta Ads
Meta Ads is a Tier 4 (Social) integration with OAuth authentication. Connect your Meta Ads account to sync ad campaign performance and audience engagement.
01Setup
- Open Settings > Integrations
- Click Connect on Meta Ads
- You will be redirected to Meta's OAuth consent screen
- Grant Waypath access to your Ad account
- You will be redirected back to Waypath
02What syncs
| Meta Ads entity | Waypath node type |
|---|---|
| Ad campaigns | Campaign |
| Ad interactions (impressions, clicks, conversions) | Touchpoint |
| Custom audiences | Segment |
| Channel | Channel (paid social) |
03Sync behavior
- Initial backfill: imports active campaigns and recent ad performance data
- Incremental sync: polls for new ad events and conversions
- Identity resolution: matches ad interactions to existing people where available