Integrations
Waypath connects to the platforms your stack already runs on. Each
integration normalizes data into the universal MarketingEvent format
before entering the pipeline.
Auth paths split by platform. Customer.io uses a direct API key (Composio has no CIO toolkit). See the Customer.io page. Everything else in this list uses Composio v3 OAuth, regardless of provider. If a sync fails silently, the most common cause is that a direct-key platform was routed through the generic Composio path.
Integration tiers
| Tier | Platforms | Auth |
|---|---|---|
| Flagship | Customer.io | Direct API key |
| Core | HubSpot, Shopify, Mailchimp, Salesforce | OAuth (Composio v3) |
| Channel | SendGrid, Twilio | OAuth (Composio v3) |
| Social | Instagram, Facebook, LinkedIn, Meta Ads | OAuth (Composio v3) |
| Social (BYO) | X, TikTok | Coming soon (BYO credentials) |
| Analytics | Google Analytics | OAuth (Composio v3) |
| LLM (BYOK) | Anthropic (Claude), OpenAI | Direct API key |
Auth methods
- Direct API Key: you paste the credential into Waypath; validated with a free probe against the provider. Used by Customer.io, Anthropic, and OpenAI.
- OAuth (Composio v3): authorize via redirect to the platform’s consent screen; Waypath never sees your password. Used by every OAuth integration.
Managing integrations
Open Settings (gear icon) → Integrations to see all available platforms, their connection status, and sync health.
Platform guides
Flagship
Core
Channel
Social
Analytics
LLM (BYOK)
- LLM API Keys: bring your own Anthropic or OpenAI key for per-buddy model routing