Integrations
Waypath connects to 15 platforms organized into 5 tiers. Each integration
normalizes data into the universal MarketingEvent format before entering
the pipeline.
Integration tiers
| Tier | Platforms | Auth |
|---|---|---|
| Flagship | Customer.io | API Key |
| Core | HubSpot, Stripe, Shopify, Mailchimp, Salesforce | OAuth |
| Channel | SendGrid, Twilio | OAuth |
| Social | Instagram, Facebook, LinkedIn, X, TikTok, Meta Ads | OAuth |
| Analytics | Google Analytics | OAuth |
Auth methods
- API Key: enter your platform credentials directly in Waypath Settings
- OAuth: authorize via redirect to the platform’s consent screen
Managing integrations
Open Settings (gear icon) > Integrations to see all available platforms, their connection status, and sync health.
Platform guides
Flagship
Core
Channel
Social
Analytics