Data Model

Waypath’s graph data model represents customer engagement as a network of typed nodes connected by typed edges. The graph is derived from Pipeline (CRM) data, every record in Pipeline generates corresponding graph entities.

Overview

• 12 node types: Customer, Segment, Touchpoint, Campaign, Stage, Channel, Opportunity, Recommendation, Cohort, Journey, Product, Event
• 17 edge types: relationships like HAS_TOUCHPOINT, INFLUENCED_BY, AT_STAGE
• Identity resolution: cross-platform customer matching before any data enters the system

In this section

• Node Types: full reference for all 12 node types
• Edge Types: full reference for all 17 relationship types
• Identity Resolution: how customers are matched across platforms
• Event Pipeline: how data flows from ingestion to graph