Data Model

Waypath’s data model represents customer engagement as a network of typed entities connected by typed relationships. Intelligence is derived from Pipeline (CRM) data. Every record in Pipeline generates corresponding entities in the intelligence layer.

Overview

• 12 entity types: Customer, Segment, Touchpoint, Campaign, Stage, Channel, Opportunity, Recommendation, Cohort, Journey, Product, Event
• 17 relationship types: connections like HAS_TOUCHPOINT, INFLUENCED_BY, AT_STAGE
• Identity resolution: cross-platform customer matching before any data enters the system

In this section

• Entity Types: full reference for all 12 entity types
• Relationship Types: full reference for all 17 relationship types
• Identity Resolution: how customers are matched across platforms
• Event Pipeline: how data flows from ingestion to intelligence